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8 Vital Custom Packaging Supplies Every Brand Needs to Know

Custom Packaging Supplies viveprinting Uk


In the fast-paced industry of product packaging, companies have a wide array of custom packaging supplies. They have to think about what materials they choose to protect their products on transportation. They need to check which material and add-ons can give their packaging a stylish look. There are a variety of benefits and drawbacks that come with each packaging option. They can meet different stakeholders’ needs in the industry as well as customer demands. 

The worth of packaging is far above the ground these days. Everything comes to us in the form of some kind of box or packaging. It is 9% of the weight of goods you buy. Global custom packaging was around GBP 33.01 billion in 2022, which will raise GBP 34.48 billion in 2023. It will be GBP 49.56 billion by 2030 at a compound annual growth rate (CAGR) of 4.6%.

The field is wide, varied and dynamic. It starts from the heavy-duty protection offered by corrugated packaging to the eco-friendly elegance of Kraft paper. Also, it includes some add-ons to give more protection and beauty to custom boxes. 

Top-Tier Packaging Supplies in 2024 Useful for Branding

Here, we look at various packaging materials and products to discuss their upsides and downs. From the strong cardboard and paper board to the future-looking domain of sustainable packaging, each option has a marked worth in defining the Packaging Industry.

1. Corrugated Packaging

It is widely used for transportation and shipping goods because of its strength to protect goods. It is made with a fluted core sandwiched between two flat layers. Corrugated cardboard offers great cushioning and protective capabilities for delicate items. It can be customised to meet the demands of different industries due to its flexibility at the same time.


  • Strength and Durability: It is strong enough to protect heavy or fragile items.
  • Easy Customisation: It can be customised in terms of size, shape, and printing. Also, it is flexible enough for businesses to create custom product packaging for branding.
  • Eco-friendly: It is often made from recycled materials and can be reused, as it is eco-friendly.


  • Moisture Sensitivity: Moisture affects the structural integrity of this material when it loses strength.
  • Bulky: It is usually more voluminous than other materials, which impacts shipping costs.

2. Kraft Packaging

Brown paper packaging, or Kraft, is popular for its unbleached pulp. It is also famous for many uses, such as retail packaging, due to its natural look and feel. Kraft is the German word. The meaning of this word is “strong”. That’s why, when you see the Kraft paper word, it means a strong paper! Basically, it is brown in colour, but you can find it in various colours and shades.


  • Eco-Friendly: It means that the packaging of Krafts is recyclable and biodegradable. It makes it less harmful to the Earth.
  • Versatility: It is perfect for numerous types of products. This paper can also be used to pack both light and heavy objects.
  • Cost-Effective: It is more affordable than some alternatives. Thus, it is considered a cost-effective option.


  • Less Rigid: Kraft packaging, however, might be less stiff than corrugated materials. Likewise, it provides lesser protection for sensitive items.
  • Limited Colour Options: Design opportunities for vibrant, colourful packaging may be constrained due to the natural brown Kraft can offer.

3. Paperboard Packaging

Folding cartons, cereal boxes and other retail packaging are made of paperboard packaging. It is an adaptable material and is widely used as one of the top packaging supplies. It is available in various thicknesses. Also, it can easily be printed on. Thus, it has made it a preferred option for branding.


  • Printability: It offers a high-quality printing surface for brand visibility.
  • Lightweight: Shipping is cost-effective because the paperboard is light.
  • Recyclable: It is readily recyclable, thus adhering to sustainable packaging norms.


  • Less Durable: This is because, unlike corrugated cardboard, paperboard may not be durable enough to withstand shipping heavy and fragile items.
  • Limited Strength: It might not be rugged enough to survive being shipped around like stronger materials.

4. Cardboard Packaging

Cardboard Packaging viveprinting uk

Cardboard is a generic term for different types of paper-based packaging materials and packaging supplies. It is adaptable. Also, it is available in several forms, from thin paperboard to thick corrugated cards. It is possible for you to use it to pack various kinds of goods the way you like. It is a low-priced and green packaging option. Thus, by using it, you can lower your carbon footprint and cost. They can protect your items, and therefore, you can utilise them to transport your items safely.


  • Versatility: Dependable and reliable, it fulfils the most diverse needs. You can use it to form lightweight custom boxes and packaging to heavy-duty cartons.
  • Cost-Effective: Typically, it is a lower cost than some specialised packaging materials. It makes it suitable for businesses looking to reduce their costs.
  • Recyclable: Being recyclable, just like other paper products, cardboard aids in saving the planet.


  • Limited Durability: Thin cardboard may not be strong enough for heavy objects. Also, it would fail to offer excellent protection during transit.
  • Not Waterproof: It is vulnerable to moisture, which may affect the packaging.

5. Sustainable Packaging

Sustainable packaging is a rather common trend in the industry. It focuses on using green materials and production processes. Thus, it lowers the eco-impact caused by packaging. It is an eco-friendly material, and thus, you can consider it one of the best packaging supplies. You can use it to ship, wrap, store, or shelve your goods.


  • Lower Eco-Impact: Selecting these materials like recycled paper or biodegradable alternatives contributes to decreasing the carbon footprint.
  • Boosts Brand Image: The more consumers value and buy green brands, the better your company’s reputation.
  • Regulatory Compliance: Following sustainable practices may correspond with the new norms and standards.


  • Potentially Higher Costs: In terms of production costs, such materials could be costlier than those used to produce traditional products.
  • Limited Material Options: Finding suitable sustainable alternatives for specific packaging needs can sometimes be difficult.

6. Foam Packaging

Foam packaging, which is typically produced from expanded polystyrene (EPS) or polyethene foam, offers incredible protection. Also, it has shock absorption properties that make it an ideal packaging material for fragile items. You can find it in blocks. It is useful for you to hold your items in place.


  • Shock Absorption: Strong protection from shocks and vibrations during transit is its greatest strength.
  • Customisable Shapes: Quickly malleable enough to accommodate the shape of particular products. It provides a close and stable fit.
  • Insulation Properties: Foam can offer thermal insulation. It is useful for products that are affected by temperature changes.


  • Non-biodegradable: Most of the foam materials are not friendly to the Earth. Thus, it can remain in dumping grounds for a long time.
  • Limited Recycling Options: Recycling foam is complicated. Some regions have executed methods for the recycling of foam waste.

7. Protective Packaging Peanuts:

Protective packaging peanuts or void fillers made of materials such as expanded polystyrene. They protect the items during transport. They occupy voids inside of boxes. So, it prevents movement and absorbs shocks to reduce the chance of breakage. They are adaptable, as they can change the shape of items and cover all sides at once. This is the main reason that you can use them in food packaging the way you like. 

Compliance with sustainability principles is achieved through the use of them. Companies can also opt for biodegradable products to ensure minimal pollution. Cost-effective shipping is made possible by using their ability to minimise weight. They play a crucial role in protecting goods during transport, ensuring both protection and sustainability.


  • An Inexpensive Option: They are one of the top packaging options that is handy and never breaks the bank.
  • Conformity Capability: They conform to the goods for which they are used. Thus, they are able to protect your items easily. 
  • Eco-Friendly: They are friendly to the Earth. As they are biodegradable, they don’t emit any toxins.


  • Storage Issues: It is true that they are difficult to store. You have to allocate more space to store them.
  • Static:  It is tough to keep them in place. So, using them in packaging or opening a box may be frustrating.

8. Labels and Tags:

Both labels and tags are essential in conveying a box’s vital information. Shipping labels indicate the tracking details of goods. Product labels placed on custom packaging with instructions on usage quality and other info are also vital. It thereby ensures effective handling and a positive customer experience. The use of barcode labels supports inventory management. It makes logistics more efficient.

Personalised labels and tags are also great for branding. It emphasises brand identity, making them more professional. The practice of providing details on green practices or recycling instructions provided with them supports the needs of responsible consumers.


  • Cost-Effective: They are low-priced, and thus, you can use them easily.
  • Variety: You can enjoy a huge variety of labels and tags.


  • They can Wear Off: They can fall off or tear with time via moisture, abrasion, or handling.
  • You have to Pay Extra: You must also buy them with your boxes.


The selection of packaging supplies in today’s world of packaging not only protects the products but also forms a brand identity. It contributes to environmental sustainability at the same time. Each packaging material and supply has a particular function. Here, the strengths and considerations are in line with the various needs of industries as well as how conscious consumers want them. From examining their pros and cons, pick the one that suits your products the best.

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