The celebration of love goes beyond its sentiment because Valentine’s Day is one of the best points for businesses to cash in on the love season. Moreover as a business person you can plan intelligently to save more money as there are several packaging deals for Valentine’s Day that you can enjoy up to 25%. Currently, custom packaging exists as one of the key elements in the retail world. It encourages purchase and love from customers. People in the UK always like to buy gifts on this occasion that last longer. By using a robust and catchy box and having a long-lasting gift like jewellery, you can attract more than 63% of UK buyers. They wish to spend more on these gifts in 2024.
It is a great event for sellers to market their products the way they dream. You, as a businessman, have to display your products uniquely on this occasion. By doing so, you will be successful in creating a long-lasting impression on your target audience. So, when you’re shipping gorgeous pieces that you’ve spent hours creating, take some time to make the wholesale printed custom packaging. It must be as special as the product.
Businesses are adopting innovative new packaging strategies this year. They must do it to help them stand out from their competition and have a long-lasting, profitable experience with customers.
Custom Packaging Designing Ideas for Influential Marketing
Here, we will show you the Valentine’s Day packaging concepts. They are perfect for improving business participation and sales in the senior season.
1. Elevate Your Packaging with Passionate Hues
Make your Valentine’s Day packaging more romantic by using traditional love colours and styles. The findings show that the colour red has a strong emotional effect on consumer behaviour at the time of branding and packaging. Thus, it is a perfect fit for the day when one’s heart flutters.
Research has shown that companies that have something to do with this colour achieve at least 21% of customer engagements. It is also helpful for you to use packaging supplies that are presented in the deep red colour scheme. Also, it has complex patterns or texture effects embossed such that the visual and tactile experience of your clientele would be beyond their imagination.
Another research revealed that 68% of consumers are often inclined to buy something when they notice visually oriented product packaging. For this purpose, you must invest in Romantic Red Elegance packaging.
It will provide you with all the benefits of emotional association with Valentine’s Day. Also, your sales growth brand identity will be boosted. Their chances dramatically increase when it comes to attracting potential clients at the same time. So, it will initiate a growth period for your company.
2. Offer Some Luscious Limited Editions Exclusively for Valentine’s Day.
Appeal to the mindsets linked with scarcity and exclusivity by coming up with Luscious Limited Editions for your Valentine’s packaging. Creating the fear of missing out (FOMO) is the demand of the day.
Research has found that creating consumers’ FOMO is essential for you to increase sales. You can make it easy by introducing special packaging and gifts for Valentine’s Day. You will be amazed to know that it helps increase sales by 332%.
An example of a bundle strategy is to consider creating boxes with limited quantities that are designed specially. For this purpose, you can use artwork or add complementary items. This, in turn, would have some effects on both the value perception and actual value-added perceived.
Another survey indicates that 56% of consumers considered buying a product if they believe such a product is also less available or in high demand. So, adding Luscious Limited Editions to your Valentine’s Day output is beneficial. As a result of that, you manage to enhance the desirability of items you push and empower that FOMO phenomenon. It results in generating more income during the relationship season.
3. Introduce Sensory Love by Engaging Users with Tactile and Aromatic Packaging
Make your Valentina’s box ‘appeal to the senses’. Sensory Love is a perfect fit for sellers who want to enhance their custom printed packaging with a unique Valentine effect. Research shows that by interacting via different senses, you will improve your entire product the way you like. Also, it helps you to make an emotional connection between you and your brand.
Sensory marketing can increase brand loyalty by 30%. Likewise, it has been reported that touch sensation and aroma have a high contribution to it. There are a phenomenal number of possibilities. You can use textured materials and a slight scent for it. It may be something to remember your packaging by an immersive unboxing experience for customers.
Besides, another survey showed that 75% of consumers emphasise the quality of their sensory engagement in experience. So, it supports claims for a growing demand for multi-sensory retail experiences. With respect to your custom packaging strategy, using Sensory Love is good. It will help you make your product unique among others. Also, it will increase consumers’ pleasure. So, it results in consumer satisfaction and loyalty.
4. Utilise Emoji Expressions to Promote an Emotional Connection.
In the current era, Emojis are everywhere. So, it would help if you use an Emoji Expression on your Valentine’s Day packaging. It will showcase how humanising your brand can impact the emotional connection that you are able to achieve with your customers.
Research has indicated that the use of emojis in marketing is crucial. It can effectively and expressly increase engagement by about 20%. These emoticons could be easily understood by customers. They don’t have to read a single word for this purpose.
Take benefit of the vast number of embraceable, love-themed emojis. They are beneficial to breathe life into your custom product packaging design. Also, you can enrich this playful and almost tactile experience for your customers.
Research from Emogi revealed that 92% of online customers enjoy using emojis in their correspondence. It clearly shows popularity and approval by consumers. You have to include Emoji Expressions on your Valentine’s Day packaging.
It will highlight how your brand follows the popular trend of modern communication. Also, it offers a fun and viral holiday experience. It will increase social media engagement and effectively raise awareness. It benefits both the brands and their consumers.
5. Golden Ticket Giveaway to Boost Sales with Surprise Offers and Discounts
Count on the strategy of Golden Ticket Giveaway packaging for Valentine’s Sale. It can come up with an exciting box that will boost your sales during the event. Research has revealed that customer satisfaction and loyalty can increase as much as 58% with surprise offers and discounts. It is because customers are pleased to be rewarded without expecting special arrangements.
Do not hesitate to employ golden tickets in some randomly distributed custom boxes and packaging. They should have unique discounts, freebies, or invitations inside access bid promotions in the future. They will show you the greed among buyers to buy more to enhance their chances of receiving these benefits.
A report revealed that 77% of people are more likely to buy if they can get some great offers, deals or discounts. You will, unlike other drive sales activities, not only bring about impulse purchases but also raise the possibility of customer retention and repeat business. It will result in increased revenue gains during the Valentine’s Day season.
With Valentine’s Day approaching, businesses are getting ready to gear up for their fight of the year. For it, strategic packaging is one of the things that will do all the talking about how prepared your business is. Here, you see how much customer engagement and loyalty and, finally, the brand will suffer due to bad or uncomfortable packaging.
You need to align with these innovative box designs. By doing so, a brand can heighten the overall customer experience. It can capitalise on both behavioural and purchase-related dimensions that represent the love season at the same time. It is also revealed that creative and appealing custom packaging wholesale is not just a mere gesture but rather an act.