This is yet another great option available to you if you are considering catalogs for you marketing campaign. Catalogs are something like Hobson’s choice for you if you are going to approach the customers directly. Standard catalogs can be printed if you want a specific type of general information to be conveyed to the customers. This type of catalog is generally used in case of companies who do not manufacture a lot of customer related items and provide only a limited type of products so it has no need to go for custom printing because it can get its job done through standard catalogs efficiently and it does not cost them a lot. Standard catalog are cheap yet effective for many types of products and companies. The best thing about the standard catalog is their ability to best fit in many roles, it can be dispatched along with a product, it can be distributed to public at a popular place and it can also be sent to customer as CD insert so next time you go for catalog printing you have every reason to go for standard catalogs, it will save your precious dollars as well as time.